Creative vision can be a powerful tool in the business world; on our visit to Grey Matter Group, we had the chance to see it in action. GMG has done fantastic creative work, it’s been the soul of what drives the company. Rick Devon, the creative partner and founder of Grey Matter, played the role of guest adviser for the week. Without Rick’s creative vision, there would definitely be less award winning creative work in West Michigan. Check out GMG’s site: here.
A familiar friend stopped by for the nightly topic: keeping creative simple. It’s not the first time our group has heard this before, and there’s a reason. Simple, yet clever creative, wins Addy’s. Consumers are seeing more and more ads, let alone communicated messages. It adds up to there being too many choices and not enough time or brain power to choose.
Perhaps the best advice that Rick gave our group: “play to your strengths”. If you’re a better writer: write. If you’re a better creative: make logo’s. Young Creatives need to know where they want to fit in an ad agency.
The question becomes: do you know where you want to be? If yes, does your portfolio reflect that?
Here’s some photo’s from GMG. Possibly more to come soon also. Don’t forget Feb 23rd there’s a chance to see some of the largest ad agencies in West Michigan with the Creative Crawl. Get the full scoop on the Facebook Page here. It’s the only place you’ll see the creative from Julia and Shelly that was deemed unfit for publication. Controversy’s in. Go be a fan on Facebook!
Lastly, a group shot from the night!
Post contributed by: Andrew Rushmore
