It’s been a busy few weeks for this session of the Polishing Center; this week we wrapped up the creative for the Ad Fairs: Creative Crawl, tackled more concepts for the GR Hopper and had a Saturday morning meeting with a new client. We’re proud to start working on both branding work for Soundpost as well as a project with CP+B out of Boulder, CO.
Geoff Shirley, the creative director at the Highland group gave great insight into concepting and logo design as well as choosing the final campaign.
Take a look at some of the insight we’ve gotten for logo design:
- Ditch the computer, start with a sketchpad and produce concept after concept: this lets you free yourself from the bounds of editing and over thinking.
- Look for inspiration online, Google terms for sites and images that will help you find inspiration. Don’t stop there though, get out and look for things that may inspire you.
- You’re making more than a logo; you’re making a ‘route to a brand’s identity’.
- Creatives should look at whether the logo concept can translate to Twitter, Facebook, YouTube as well as the traditional tests such as ‘the copy test’.
(The copy test refers to gray-scaling an image to make sure it can be photocopied and maintain the same message)
Julia Roser and Shelley Migliore produced the final concept that is moving to production, congratulations Shelly and Julia! Take a look at their work below.
Thanks to Green Frog Photography and Jeff Hage for photography -(Click for the larger image) You’ll be seeing the billboard versions courtesy of Lamar Digital soon.
More updates to come; the next session is held at Hannon McKendry, with the gracious host Bill McKendry!
Post contributed by: Andrew Rushmore
