We all knew where we were going to end up. The door, by the white picket fence. Yet we all took different roads, and arrived at slightly different times. Not one of us was spared the cold winds that whipped through downtown as we arrived to the third session of the Polishing Center. [Wondering why I started off with a storyline narrative? Keep reading.]
Stories; they live on our TV, in our hearts and minds, and perhaps define a purpose for humanity. Clayton Boothe was guest adviser this week, and shared his passion for including stories in advertising. Clayton told stories for several companies in his portfolio, one example he shared was his ads for D&W. Imagine telling a story about lobsters, or pineapples. Clayton did it, and he did it so well he made us hungry! You can look at his LinkedIn profile (Here) to get information on his career.
Also present was the client for the Creative Crawl, Steve Laninga. Steve is on the board of AAF West Michigan (link), as well having a well-known presence in the local community of ad professionals. View his LinkedIn (Here) and his company (Here) to get more insight into Steve.
The presentations went very well, with very intuitive feedback from both the client and the guest adviser. Coming this Wednesday our final concepts will be presented again to Steve, as well as a guest from Campbell Ewald. The team is working hard, soon enough there we will be writing about our billboard being put up on digital display!
Post Contributed by: Andrew Rushmore
